Pingtan, part of China (Fujian) Pilot Free Trade Zone, signed on April 19 two projects to propel its development of the cross-border e-commerce (CBEC) industry.

A TIK-TOK international live-streaming base, with an expected investment of 60 million yuan will be established in Pingtan. The project will link more than 160 countries around the world with TIK-TOK live-streaming associations,andattract domestic and foreign enterprises engaged in entertainment, cultural promotion, and digital cultural creativity in the live-streaming industry to settle in Pingtan. The base will provide services such as training, entrepreneurial guidance, and cross-border supply chains.

The other project will bring in Australia-based Chemist Warehouse. According to the agreement, new cross-border e-commerce franchised stores involving 300 SKUs of daily chemicals, beauty, food, health products, and other groceries. The Australian brand will enrich the shopping experience in Pingtan, also a rising international tourism island. 

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