2022 E-commerce Livestreamer Contest finals held on July 3 in Shishi city, E China’s Fujian province

A showdown between a host of talents in a virtual marketplace showcasing a torrent of overseas and Chinese goods unfolded at the 2022 E-commerce Livestreamer Contest finals on July 3 in Shishi city, E China's Fujian province. 10 finalists flexed their "muscles" to win the title of 2022's Top Livestreamer in the live contest. The contest was co-hosted by Hunan Satellite TV, Phoenix Satellite TV, Fujian Media Group, and Pingtan CMC. Representing Pingtan is Qiu Qingling, a long-time resident and Taiwan compatriot.

Pingtan is also the closest place on the mainland to the island of Taiwan that has been designated as a pilot zone to facilitate cross-Straits integration.

This competition is guided by the Department of Electronic Commerce and Information Technology of the Ministry of Commerce and co-sponsored by the Fujian Provincial Department of Commerce, the Fujian Provincial Internet Information Office, the Fujian Provincial Radio and Television Bureau, and the Fujian Media Group.

2022 E-commerce Livestreamer Contest finals host Ma Ke

Given the advantage of geographical proximity to Taiwan, the organizers opened up the "Pingtan division," opening competition entry to cross-Straits talents and targeting Taiwan streamers to join the industry. Approximately a thousand streamers from Taiwan signed up for the contest.

Taiwan livestreamer Qiu Qingling, known for his on-screen moniker A Le, pictured at the finals

There are 8 competition areas across the country including Hong Kong, Hubei, Hebei, and Guangdong, attracting close to 5,000 livestreamers.

The contest has achieved transactions totaling 2 billion yuan. The livestreamed finals have received an audience of over 6.63 million, with 1.32 million likes on Douyin, TikTok’s sister app.

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