"Remember Me" ignites tourism in Pingtan with box office soaring past 100 million yuan
en.ptnet.cn | Updated:2024-04-19 | Lin Kongbo, StephanieThe poignant movie "Remember Me" has not only won the hearts of millions but also sparked a significant surge in tourism for Pingtan, a rising international tourism island in China's Fujian province. The film, which has racked up over 100 million yuan at the Chinese box office within 28 days of its release, has become a cultural phenomenon that has put Pingtan on the map for travelers seeking a touch of the movie's magic.
Directed by Xu Wei and released on March 15th, the movie tells the endearing reunion of a grandmother and her granddaughter who were separated 12 years ago. The film's profound emotional depth and healing narrative have resonated with audiences, earning it positive reviews from movie critics.
The film was shot entirely in Pingtan, showcasing the island's picturesque landscapes and cultural heritage. Key filming spots include the charming villages of Dafu and Matui, the bustling Haitan Commercial Street, and the vibrant Chengguan Farmers' Market. Local authorities have been quick to capitalize on the movie's success, offering guided tours to the filming locations and promoting the island's unique attractions. Pingtan Convergence Media Center has been actively sharing stories and images from the island, inviting visitors to explore the real-life settings of the movie.
The movie's impact on tourism is evident as fans are drawn to the island's natural beauty and the chance to experience the locations featured in the film. Qianbian'ao Wharf, where a pivotal scene involving the movie's protagonists takes place, has become a popular spot for visitors to soak in the local fishing culture and enjoy the area's seafood delicacies.
The ancient stone houses of Dafu Village, which served as the backdrop for the movie's most poignant moments, have also attracted a flurry of interest. These traditional dwellings, built with local granite and volcanic rock, offer a glimpse into the island's past and have become a symbol of Pingtan's enduring spirit.
The Haitan Commercial Street, another filming location, has seen an influx of tourists keen on experiencing the shopping culture and the old-world charm that the movie so vividly portrays.
The movie's success serves as a testament to the power of cinema in showcasing the beauty and allure of lesser-known locales and inspiring more to explore new horizons.