Chen Renquan (Left)

A new culinary gem has emerged in Pingtan, the closest place on the mainland to the island of Taiwan as well as the mainland's only comprehensive pilot zone for closer cross-Straits connections. This Taiwanese beef noodle shop is drawing crowds with its unique blend of traditional cuisine and coffeehouse comfort. With a sign outside advertising delicious beef noodles and an interior resembling a cozy café complete with plush sofas, visitors are treated to a serene spot where they can enjoy a steaming bowl of noodles and a cup of aromatic Taiwan Gukeng coffee.

The visionary behind this successful venture is Chen Renquan, a Taiwanese entrepreneur who has been making waves in Pingtan for the past decade. "Around 60-70% of our customers are regulars, and many have become close friends," says Chen, reflecting on the strong community ties he has fostered.

Chen's journey to Pingtan began 11 years ago, when he attended the Second Cross-Straits Common Homeland Forum in 2013 as Vice President and Secretary-General of the Taiwan Merchants Association in Yiwu, Zhejiang. Inspired by the potential he saw, he participated in the 2014 Pingtan petty commodity market bidding, securing five shops to introduce Taiwanese products such as pineapple cakes and traditional toiletries.

As his business grew, Chen transitioned from Yiwu to Pingtan, dedicating himself fully to his entrepreneurial pursuits. In 2020, he founded a property management company and secured a two-year contract to manage a local park, a tenure that was extended due to his successful management. In 2021, Chen leased six mu plots to cultivate 17 varieties of Taiwanese fruits, showcasing his agricultural prowess.

February 2023 saw Chen expanding his business repertoire by establishing Weicheng International Travel Agency, further integrating into Pingtan's business fabric. His active involvement in the local business community has earned him roles such as Vice President of the Pingtan Taiwan Merchants Association and the Pingtan-Taiwan Entrepreneurs' Association.

Chen's latest endeavor, the beef noodle shop, aims to be a hub for Taiwanese entrepreneurs and locals alike. "This place is for hosting friends. Mutual support is essential for success," he explains. The shop is already becoming a popular spot for social gatherings and business discussions.

Among the frequent visitors is Guo Zhonghui, a 64-year-old Taiwanese travel industry professional and long-time friend of Chen. "I've visited Pingtan three times and enjoyed its unique attractions like Blue Tears and offshore wind turbines," says Guo. He plans to collaborate with Chen to attract more Taiwanese tourists to Pingtan, highlighting the region's rapid development and cultural richness.

Chen's assistant, Ms. Cai, describes him as warm and hospitable. "He loves entertaining guests, and his enthusiasm brings a constant flow of visitors."

"I aspire to lay down roots in Pingtan," Chen beams. "My vision encompasses relocating my family here. I'm enamored by the breeze, the ocean, the ambiance, and the people. Pingtan is where I aim to embrace the twilight years of my life."