Wei Rongfen (Right) introduces dishes to customers. [Photo by Lin Junbin]

In a testament to the growing economic and cultural ties across the Taiwan Straits, a beloved Taiwanese brand, Bawei Ginger Duck, has made its debut in Pingtan, the closest point on the Chinese mainland to Taiwan Island. The opening of the restaurant marks a milestone for its founder, Wei Rongfen, who, with the help of a supportive local community, has brought the taste of home to a new audience.

"We wanted to give it a try, to see if our beloved Bawei Ginger Duck could find a place in Pingtan," said Wei Rongfen, who has overseen the brand's expansion into the mainland. "The response has been overwhelming, and it's truly heartening to see so many people enjoying our dish."

The Bawei Ginger Duck, a signature Taiwanese delicacy known for its rich flavor and unique preparation method, has been a staple in Taiwan for over three decades. However, Wei Rongfen faced many challenges before deciding to establish a presence in Pingtan.

"There were concerns about the  dietary differences and the unfamiliar environment," she admitted. "But the encouragement from my Taiwan friends who live here, along with the support from the local community, led me to take the leap."

The restaurant's opening in May 2024 was a celebration of cross-Straits, the Pingtan store quickly became a favorite among locals and tourists alike.

"I was hesitant at first, but the taste is spot on," said Cai Dongying, a Taiwan compatriots who lives in Pingtan. "It's great to be able to enjoy this dish without having to travel back to Taiwan."

Wei Rongfen took great care to ensure that the dish's authenticity was preserved. She traveled across provinces to source the perfect duck meat and had the traditional herbal soup recipe shipped directly from Taiwan.

"Quality is our top priority," she emphasized. "We want every customer to feel like they're having a genuine Bawei Ginger Duck experience."

The success of the Pingtan store has inspired Wei Rongfen to consider franchise opportunities and introduce merchandise and souvenirs. She hopes to make the taste of Taiwan more accessible to visitors from around the world.

"Pingtan has been a wonderful host, and I'm grateful for all the support I've received," she said. "I believe this is just the beginning of many more cross-Straits collaborations to come."

Pingtan, with its unique geographical location and favorable policies, has emerged as a hub for Taiwan entrepreneurs seeking new horizons on the mainland. Communities like Pingtan's Taikang Community offer tailored services to Taiwan compatriots, providing training, policy guidance, and a sense of belonging.

"We're proud to be a part of this growing trend of cross-Straits cooperation," said Liu Aiying, head of the Taikang Community. "We'll continue to support our Taiwan compatriots and promote cultural exchanges between the two sides of the Taiwan Straits."