Pingtan, a rising international tourism island off E China's Fujian province, has once again graced the international tourism spotlight with the nomination of its groundbreaking "'Planetary Story: Blue Tears" project for the prestigious Best Nighttime Tourism Project Award at the 13th International Tourism Investment Awards in China (ITIA Award), widely acknowledged as the "Oscar" of the tourism industry.

"We are thrilled to see Planetary Story: Blue Tears gain global recognition for its innovative fusion of culture, technology, and sustainability," said a spokesperson from the Cultural Tourism Development Group of Pingtan. "This nomination underscores Pingtan's commitment to creating immersive and eco-friendly experiences that captivate visitors from around the world."

The project, nestled on the picturesque Tannan Bay beach, is a veritable ode to Pingtan's rich cultural heritage and marine ecosystem. Drawing inspiration from the local Austronesian culture, ocean conservation, and the magical phenomenon known as "blue tears," Planetary Story: Blue Tears weaves a tale of adventure through the eyes of the protagonist A Di and his trusty pirate dog  Yu Wan.

Visitors engage in an interactive experience with the floating whale art installation.(File photo)

Utilizing cutting-edge technologies such as AIGC and immersive 3D Mapping, the project transforms the 500-mu site into a magical realm where visitors can interact with floating whale art installations and embark on a sensory journey of sound and light.

"The blend of traditional storytelling and modern technology in Planetary Story: Blue Tears is truly remarkable," commented a member of the ITIA judging panel. "It's a testament to Pingtan's ability to preserve its cultural roots while embracing innovation and sustainability."

Moreover, the project's commitment to environmental conservation is evident in its eco-friendly design, which minimizes the impact on the surrounding Casuarina forest and granite formations. This holistic approach has resonated with visitors and industry experts alike.

"We are not just creating a tourist attraction; we are nurturing a legacy that will inspire future generations to cherish and protect our natural wonders," said the project's lead designer.

The nomination comes on the heels of Planetary Story: Blue Tears winning the Special Light award in the Cultural Tourism Lighting Design category at the 2024 Asian Lighting Design Awards, further solidifying its position as a trailblazer in the tourism industry.