Fujian province witnessed the successful auction of its first cross-Straits e-commerce data product, marking a significant milestone in the monetization of data assets. Ningbo Bubble Tech Co., Ltd., through its partner Ha Ke, secured the Jin Lian Xin data product, offered by the Pingtan Data Asset Operation Company, becoming its lifelong member.

Ge Xiaochen, head of the Consultation and Planning Center at the Digital China Research Institute. "This auction represents a novel attempt in Fujian, signaling Pingtan's commitment to advancing data monetization.

The Jin Lian Xin data product, tailored for cross-border e-commerce supply chain platforms, aims to empower businesses with precise data analysis, enabling informed decision-making. Ningbo Bubble Tech, a cross-border e-commerce specialist, operates the ChicPoint app catering to international female customers across the Middle East, North Africa, South America, and Southeast Asia. "With Jin Lian Xin's analytical prowess, we aim to refine our strategies and expand into the Taiwan cross-border market," expressed Ha Ke.

Established in May 2024, the Pingtan Data Asset Operation Company, funded by the Pingtan Investment Promotion Group, recognizes data as a pivotal driver of economic growth and innovation. "Data is one of the most valuable assets for enterprises," emphasized Xu Xu, the Group's deputy secretary and general manager. "We must fully leverage data assets to fuel business development."

The company offers a "one-stop" service for data monetization, starting with Jin Lian Xin. This product consolidates data from cross-border e-commerce supply chain platforms, facilitating mainland suppliers' access to more clients and Taiwan's B2C sellers' efficient bulk procurement, drop shipping, and cross-border payment services.

Jin Lian Xin not only guides cross-border supply chain participants with precise Taiwan market insights but also enhances operational efficiency," shared Xue Hongyan, executive director of the Pingtan Data Asset Operation Company. "By analyzing sales volumes, revenues, and price trends, businesses can swiftly grasp market demands, seasonal variations, and product lifecycles, refining their strategies accordingly."

This auction introduces an innovative pre-sale model, incorporating transparent interactions. "Clients can engage in product customization and optimization during the pre-sale phase, fostering closer relationships," added Xue.