From October 11 to 13, 2024, the 4th In Moments Film Festival (IMFF) will take place in Pingtan, China, inviting film enthusiasts and aspiring filmmakers worldwide to witness and create moments that will resonate for years to come.

"Memories are like grains of sand caught in the tide; some wash away, some are buried, but some are etched forever," says the festival's promotional material, echoing the sentiment behind the festival's theme, In Moments, which pays homage to Hou Hsiao-hsien's masterpiece - Dust in the Wind.

The festival's dynamic visual poster, featuring a sunset by the sea with a movie screen unfurling in the wind, captures the essence of the event: a celebration of the fleeting yet profound moments that define our lives.

IMFF, an acronym for "In Moments Film Festival," aims to support and showcase the talents of young filmmakers from universities around the globe, with a focus on Chinese-speaking creators. The festival, which encompasses competitions, forums, workshops, and screenings, is a comprehensive platform that fosters growth and exchange among the next generation of filmmakers.

Short films are not a compromise in this fast-paced era; they are gems buried beneath the waves of time," the organizers assert, encouraging directors to express themselves freely through the medium. They believe that the most creative moments of young filmmakers, captured on film, are the essence of what IMFF strives to promote and preserve.

The festival's main competition section and the ever-growing "Vitality and Continuity Growth Plan" are testament to IMFF's commitment to nurturing young talent.

Pingtan, with its lingering summer warmth, strong sea breezes, and ever-present waves, serves as the perfect backdrop for IMFF 2024.

IMFF 2024 invites everyone to Pingtan to embark on a journey that celebrates youth cinema, honors the past, and embraces the future. Join us as we create new memories that will be etched in the hearts and minds of film lovers for generations to come.