Pingtan, an island destination renowned for its stunning natural scenery and rich cultural heritage, has recently embraced the popular character of Wukong, or the Monkey King, from the classic Chinese novel Journey to the West, to enhance its tourism offerings. The fusion of traditional culture and modern tourism has created a unique experience for visitors to the island.

Pictorial rock: Wukong Welcoming Guests

The island's unique geological formations, known as pictorial rocks, have been a popular attraction for tourists. Scattered throughout the island, these naturally formed rocks resemble various characters from Journey to the West, including Wukong, Tang Sanzang (Tripitaka), Zhu Bajie (Pigsy), Sha Wujing (Sandy), and even mythological creatures like the Jade Emperor and Chang'e. These vivid rock formations have been nicknamed "Wukong's playground," inviting travelers to embark on a real-life adventure akin to the legendary journey undertaken by the Monkey King and his companions.

1. Sea willow carving: Wukong Riding on the Clouds

In addition to the natural wonders, Pingtan showcases its cultural heritage through traditional arts and crafts. One such example is the intricate sea willow carving, an intangible cultural heritage of Pingtan. The artisans have masterfully crafted sea willow sculptures depicting the characters of Journey to the West, showcasing Wukong's mischievous grin, Tang Sanzang's serene demeanor, and the comical expressions of Zhu Bajie and Sha Wujing. These exquisite pieces not only celebrate the rich cultural traditions but also serve as souvenirs for visitors to cherish their memories of Pingtan.

1.  Numerous deities from Journey to the West are worshipped in Pingtan temples and shrines.

Moreover, the island's temples and shrines also reflect the influence of Journey to the West. Temples dedicated to the Monkey King and other deities from the novel can be found throughout Pingtan, attracting pilgrims and tourists alike. These places of worship offer a serene atmosphere for meditation and prayer, while also educating visitors about the deep-rooted cultural connections between Pingtan and the beloved literary work.

The integration of Wukong elements into Pingtan's tourism industry has not only diversified the island's attractions but also added a layer of cultural depth to the visitor experience. With its stunning natural beauty, rich cultural heritage, and innovative tourism initiatives, Pingtan is poised to attract more international tourists who seek to embark on their own Journey to the West-inspired adventure.