Staff member moving goods from shelves

As the annual Singles' Day shopping spree approaches, the e-commerce industry in China is buzzing with excitement and anticipation. This year, unlike previous ones, the pre-sale period for Singles' Day has been moved up, and for the first time, e-commerce giants Taobao and JD.com have synchronized their Singles' Day launches. Coupled with trade-in subsidies, this year's event is poised to boost consumer spending. In Pingtan, the preparations at cross-border e-commerce warehouses and courier companies are in full swing, with everything running smoothly as they gear up for the big test.

Inside Warehouse No. 4 of Pingtan's Cross-border E-commerce Park, a scene of bustling activity unfolds. Workers are sorting and packing merchandise with tension but order.

According to reports, the warehouse primarily stocks beauty and personal care products. With over 3 million items already on-site, it anticipates handling 1.4 million orders during Singles' Day on November 11.

Zhu Guobin, director of the warehousing center at Fujian Youhaohuo Supply Chain Management Co., Ltd., shared that this is the company's fifth Singles' Day event. This year, the focus is on beauty products, including sprays and fragrances.

Notably, Warehouse No. 4 has welcomed a new partner, Meituan. Zhu expressed that cooperation with the platform is steadily progressing, with the potential for a gradual increase in collaboration volume.

Currently, the cross-border e-commerce bonded warehousing area in Pingtan covers approximately 90,000 square meters, concentrated in the Pingtan Cross-border E-commerce Park. Major cross-border e-commerce logistics service providers such as Tmall Global, Taobao, JD Worldwide, Pinduoduo, Douyin, Xiaohongshu, Sam's Club, and Walmart have set up shop here. The park offers services including logistics, warehousing, and customs clearance for its resident enterprises.

Lin Xingwang, director of the Commerce and Logistics Division at the Pingtan Comprehensive Pilot Zone's Economic Development Bureau, revealed that the total value of goods stocked in Pingtan's bonded warehouses exceeds RMB 1.7 billion. Cross-border e-commerce bonded imports from dozens of countries and regions, encompassing hundreds of product categories, have been successively entering related supervision warehouses.