"Dream" cruise pictured docking at Pingtan International Cruise Center [File photo]

Pingtan, an international tourism island in Fujian province, China, has cemented its position as a leading travel destination by welcoming an impressive 10.5 million visitors in 2024. This milestone marks a significant evolution from its earlier identity as a "sightseeing" destination to a favored "resort" hotspot.

A notable development in Pingtan's tourism model is the increase in overnight stays, with more than half of the visitors choosing to extend their trips. This trend highlights Pingtan's growing allure as a vacation hub for both domestic and international tourists.

The island's international appeal soared in 2024, with foreign tourist arrivals increasing by over 300%. This remarkable growth was fueled by hosting international events and the docking of cruise liners, such as the iconic "Dream" Cruise, at the Pingtan International Cruise Center.

Visitor demographics also experienced a shift, with younger travelers becoming the majority. Over 90% of the tourists belonged to the "post-80s" generation, underlining Pingtan's resonance with the youth market.

To maintain its vibrant tourism landscape, Pingtan hosted nearly 200 events throughout the year, ranging from sports tournaments to music festivals, ensuring there was always something exciting happening. The island aims to offer a diverse range of attractions to engage and captivate visitors weekly.

Looking forward to the 2025 Spring Festival, Pingtan is set to elevate its tourism appeal with over 30 themed activities, including the Cross-Straits Folk Culture Festival, Museum Adventures, and Non-Heritage Joyful Villages. These initiatives are poised to energize the tourism market further and create a festive and inviting atmosphere.