Pingtan Island, a coastal gem in Fujian with unique island landforms and prime geographic location, has emerged as a premier destination for travelers seeking breathtaking sunsets. What was once just a visual treat has evolved into an immersive experience, as local businesses shift from simply offering views to creating emotional connections that resonate with visitors.  

On Changjiang'ao Beach, tourists gather to watch the sky transition from warm tangerine hues to serene blue tones, while others settle into cliffside cafes for front-row seats to the daily spectacle. "We prioritized the view when choosing this location—guests can enjoy the panorama of Changjiang'ao sunset and the long stretch of beach here," said He Xiumei, manager of a popular cafe along the Changjiang'ao route. The cafe's second floor and outdoor courtyard offer unobstructed views from Mays to Octobers, complemented by seasonal drinks like "Blue Tears Special" and sunset-inspired cocktails that turn moments into memories.  

Tang Yan, a cafe manager from Xi'an who quit her job to stay in Pingtan, has embraced her role as a"sunset sharer" on Xiaohongshu. "This isn't a painting—it's a live sunset in Pingtan," she writes. "From the warm tangerine sea at sunset to the purple and blue gradients of the blue hour after 5:30 p.m. in winter, every moment is worth capturing."

Beyond Changjiang'ao, key spots include the Northern Ecological Corridor, where glass viewing platforms overlook wind farms, the Pingtan Strait Rail-cum-Road Bridge, and the open sea; Heping Village, with its sea-leading road and picture-perfect silhouette backdrops of fishing boats and sand; and Matui Village, a local favorite for its raw fishing village charm and vivid sunset reflections on tidal flats.  

Pingtan's sunsets have transformed from scenic attractions to emotional anchors, driving a shift in its tourism industry—one that invites travelers not just to see, but to feel and linger.