Located in the Taiwan Straits off the coast of Fujian Province, Pingtan has long been known for its dramatic coastline, sandy beaches and ocean views. But beyond its natural beauty, China's second International Tourism Island is increasingly attracting visitors with a growing range of immersive cultural and lifestyle experiences that encourage travelers to slow down and connect with island life.

Sea fishing

On a sunny afternoon, a gentle sea breeze drifts through the streets as visitors wander into Pingtan's quieter corners. Here, the pace feels noticeably slower. Instead of crowded attractions and hurried itineraries, travelers discover moments of calm, creativity and everyday charm.

Pixel bead art

At a DIY art studio on Cuiyuan Middle Road, colorful fuse beads become the centerpiece of a shared experience. Friends, couples and families sit side by side, carefully assembling patterns one bead at a time. Conversations flow softly as visitors enjoy a rare break from the rush of modern life.

Ceramic cup making

Elsewhere, a handicraft workshop on Xihang Road offers guests the chance to create keepsakes inspired by the sea. Visitors decorate wind chimes with starfish and seashells, transforming simple materials into personalized souvenirs.

Pottery making

In Fenglou Village, pottery workshops provide a warm setting for family bonding, where parents and children shape clay cups together and turn a summer outing into a lasting memory.

These small creative spaces, tucked away in the streets and villages across the island, have become popular stops for travelers seeking experiences that are more personal and meaningful than traditional sightseeing.

The trend reflects a broader shift in Pingtan's tourism strategy. Under its vision of becoming an internationally minded and youth-oriented destination, the island is expanding beyond conventional beach tourism to offer a wider variety of interactive experiences.

Yachting

Flyboarding

At the No.22 International Yacht Marina, visitors can try yacht-based wake surfing and other water sports, while the 68-Nautical-Mile Scenic Area offers high-energy attractions such as flyboarding. Cultural experiences are also gaining prominence. Educational programs centered on the Keqiutou archaeological site introduce visitors to the island's ancient heritage, while seasonal events such as the "Blue Tears" phenomenon and the Island Life Festival showcase Pingtan's unique coastal culture.

From crafting wind chimes and pottery to riding the waves offshore and enjoying cultural performances, Pingtan is broadening the meaning of a seaside holiday. By blending tourism with culture, creativity and lifestyle experiences, the island is creating opportunities for visitors of all ages to engage with the destination in new ways.

Marine supercar

As Pingtan continues to evolve, its appeal lies not only in what travelers can see, but also in what they can feel. The island's newest experiences offer more than photo opportunities—they provide moments of connection, relaxation and discovery that linger long after the journey ends.