An influx of passionate young entrepreneurs from across China is breathing new life into the traditional stone houses—known locally as shicuo—of Pingtan, Chinese mainland's closest island to Taiwan Island and a booming international tourism destination. By converting vacant rural properties into vibrant cultural spaces, these newcomers are reshaping the island's rural landscape and injecting fresh economic vitality into the local tourism market.

Finding inspiration by the sea

A glimpse inside "Lulu's Home," a creative handcraft workshop opened by Jiangsu couple Zhang Huashan and his wife

In Houtian Village, a handicraft workshop named "Lulu's Home" has become a bustling hub for creative tourists. The workshop was founded by Zhang Huashan and his wife, a couple from Jiangsu Province who were previously traveling around China in a motorhome. Captivated by the island's relaxed coastal vibe, they decided to end their nomadic lifestyle and settle down.

Today, they collect driftwood washed ashore by the waves and shells scattered along the beaches, meticulously polishing and carving them into delicate ornaments and jewelry. The workshop offers visitors both unique cultural souvenirs and immersive, hands-on crafting experiences.

"I have been staying in Houtian Village for a week," said Tian Jinxuan, a tourist from Yunnan Province, who spent a quiet afternoon crafting by the window. "This place seems to have a magical power that makes you forget about time, helping you rediscover a long-lost sense of comfort and serenity."

From urban rush to coastal calm

Macao-born couple Sam (right) and Minmin share a warm moment inside their seaside Meow Café.

Meanwhile, in Zilan Village, a couple born in the 1980s from Macao, Sam and Minmin, chose a different path to island life. They resigned from their enviable city jobs and traveled along the coastline looking for the perfect spot, eventually stopping at Zilan Village for its authentic, untouched fishing village charm.

Utilizing a seaside stone house, they opened the Meow Café. Here, creative beverages are infused with the distinct flavors of Pingtan, while the couple shares warm, personal stories with travelers. The café has rapidly built up a loyal online following, turning it into a cozy landmark by the sea.

Quanzhou artist Xu Xinping brings a piece of driftwood to life in his creative studio.

Further inland in Dongzhan Village, Xu Xinping is using art to give old stone houses a new soul. Originally from Quanzhou, Fujian Province, Xu has dedicated many years to art education in Pingtan. At his creative studio, "Shihai Wood Creation Space," he transforms driftwood into striking sculptures of swans and waterbirds, constructing a unique artistic world deeply rooted in marine culture. By bringing urban artistic resources into the countryside, he allows visitors to connect with the deep cultural heritage of the island.

Becoming "new villagers"

The iconic, interlocking stone houses of Qingfeng Village stand in harmony with the vast blue ocean.

Transforming from simple outsiders into recognized "new villagers," these young entrepreneurs have integrated seamlessly into their respective rural communities. Moving beyond traditional business models, they leverage their creativity, modern aesthetics, and shared passion for the ocean to tell the story of Pingtan, providing a steady boost to the island's tourism industry.

A cozy corner inside the "October Bookstore," established by Henan native Shi Yue in Houtian Village.

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